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Increase Your Google Adsense CTR !

  • Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
  • Get rid of public service ads , which pay you nothing for your efforts. Here are some ways to avoid getting PSA's .
  • Avoid titles like the approved ‘Sponsored Links' and ‘Advertisements' above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle' with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes .
  • Use section targeting - you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

Find The Best Google Adsense Placement for CTR

  • Place Ads above the fold , i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.
  • Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
  • Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending
  • Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
  • Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR's by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
  • Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
  • An excellent article on Eyetracking - What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.
  • Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums